Affiliate disclosure: This page contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you.
TL;DR — Marketing → Affiliate Manager lets you run your own affiliate program: recruit affiliates, auto-generate tracking links, set one-time or recurring commissions, track sales through your funnels/courses, and manage payouts. Included in every plan — no Rewardful/FirstPromoter subscription needed if your checkout runs through GoHighLevel. Limits: payouts are tracked, not fully automated, and external checkouts aren't its territory.
What it is (and isn't)
It's the tool for YOUR affiliate program — where other people promote your products. Two things share a name here: HighLevel's own affiliate program (you promote GoHighLevel, they pay you 40%) and the Affiliate Manager feature (you run a program where affiliates promote you). This page is the second one. If you sell a course, membership, coaching offer, or SaaS-mode product, the Affiliate Manager turns happy customers and partners into commissioned promoters — without another monthly tool.
Setting up a campaign
- Marketing → Affiliate Manager → Campaigns → New.
- Attach the product — a funnel with checkout, a course or membership, or a subscription offer.
- Set the commission — flat or percentage, one-time or recurring. (30–50% one-time for info products, 20–40% recurring for memberships are common norms.)
- Add affiliates — invite manually, or auto-enroll buyers so every customer gets a referral link at purchase.
- Give them materials — swipe copy, banners, and their stats live in the affiliate portal.
- Run payouts monthly — the dashboard shows owed commissions; pay via PayPal/bank and mark paid.
What it does well
- Zero extra cost. Dedicated affiliate platforms run $49–199/mo. This is included from $97 — the whole program lives where your checkout already is.
- Recurring commissions. Percentage-of-subscription tracking suits memberships and SaaS-mode resellers.
- Auto-enroll buyers. The referral flywheel: every customer leaves checkout holding a commission link.
- Native tracking. Sales through GHL funnels and courses attribute without third-party pixels or webhook glue.
Honest limits
- Payouts are manual-ish. It calculates and tracks; you still execute payments. Dedicated tools automate mass PayPal/Wise runs.
- GHL-checkout-centric. Selling through an external Stripe site or Shopify? Attribution belongs to a dedicated platform.
- Fraud tooling is basic. Self-referral and coupon-abuse detection is thinner than FirstPromoter's. Spot-check your top affiliates.
Who this page is really for: course creators and agencies already selling through GoHighLevel who keep paying $99/mo elsewhere for affiliate tracking. Move the program in-house, save the subscription, and auto-enroll your buyers — that combination usually outsells the fancier dashboard.
Run Your Affiliate Program Free for 30 Days →extended trial · checkout + courses + affiliate tracking in one
Frequently asked questions
What is it?
The built-in tool for running YOUR affiliate program on your products — not HighLevel's program for promoting GHL.
Recurring commissions?
Yes — percentage recurring on subscriptions, per campaign.
Automated payouts?
Tracked and calculated, but you execute payments manually each cycle.
vs Rewardful/FirstPromoter?
Inside GHL checkouts: built-in wins on price. External billing stacks: dedicated tools win on tracking.