What are webhooks in GoHighLevel?

Webhooks move data in real time without polling. GoHighLevel has both directions: the Inbound Webhook workflow trigger gives you a unique URL any external app can send data to (creating or updating a contact and firing a workflow instantly), and the outbound Webhook action pushes data from a workflow to any URL you choose — a custom app, n8n, Make, or a serverless function — the moment an event happens.

How do I connect Facebook Lead Ads to GoHighLevel with a webhook?

In most cases you don't need to. GoHighLevel has a native Facebook Lead Ads integration that syncs leads directly into the CRM with no webhook, no Zapier, and no per-task fees — connect it under Settings → Integrations. The webhook route only makes sense when leads first land in a third-party tool (a form builder, a client's existing system) that must then forward them to GoHighLevel, in which case you point that tool at an Inbound Webhook URL and map the fields.

Are GoHighLevel webhooks free?

Not entirely. Inbound Webhook triggers and the custom Webhook action are part of GoHighLevel's Premium Triggers & Actions, billed per execution (roughly $0.01 per execution at the time of writing, with a small monthly allotment included and agency rebilling options). At normal lead volumes this is cents per month — but a high-volume sync firing thousands of times will show up on the bill, so check current premium-action pricing in your account.

What's the difference between a webhook and the GoHighLevel API?

Webhooks push data when an event happens — no code required beyond configuring a URL and mapping fields. The REST API v2 is for pulling and writing data programmatically, which needs a developer. Rule of thumb: react to events → webhook; build a custom integration that reads and writes on demand → API. Many real setups use both.

When should I use Zapier instead of a webhook?

Use Zapier (the LeadConnector app) when the other tool has no webhook support or you want a visual builder with error handling and no field-mapping guesswork — at the cost of a Zapier subscription and per-task limits. Use a direct webhook when both ends support it: it's faster, has no middleman fee beyond GoHighLevel's per-execution premium billing, and one less service to break.

GoHighLevel Webhooks (2026): Inbound, Outbound & Facebook Lead Ads Setup

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TL;DR — GoHighLevel webhooks run in both directions: the Inbound Webhook trigger gives any external app a URL to send leads/data to (contact created, workflow fired, instantly), and the outbound Webhook action pushes workflow data to any URL (custom app, n8n, Make). Two catches: they're Premium Actions billed per execution (~$0.01 at time of writing — cents at normal volume, real money at high volume), and if you're here for Facebook Lead Ads — you probably don't need a webhook, because a native integration already syncs FB leads for free.

The two directions

Type	Data flows	Typical use
Inbound Webhook (workflow trigger)	External app → GoHighLevel	Third-party form tool sends a lead → contact created → follow-up workflow fires
Webhook action (outbound)	GoHighLevel → any URL	New booking or payment pushes data to your app, n8n, Make, or a spreadsheet backend

Facebook Lead Ads + webhooks: read this first

Most people searching "Facebook lead ads HighLevel webhook" don't need a webhook. GoHighLevel has a native Facebook Lead Ads integration — connect your Page under Settings → Integrations and leads sync straight into the CRM, trigger workflows, and get an SMS in seconds. No webhook, no Zapier, no per-task fee.

When the webhook route IS right: your leads land somewhere else first — a third-party form builder, a client's legacy system, an ad tool that only offers "send to webhook." Then you point that tool at an Inbound Webhook URL, map the name/email/phone fields, and every forwarded lead becomes a contact with automation attached. Same result, one extra hop.

How to set up an inbound webhook

Create the trigger: new workflow → Inbound Webhook trigger → GoHighLevel generates a unique URL.
Send a sample payload: paste the URL into the sending app and fire one test request so GoHighLevel can read the data shape.
Map the fields: match incoming fields to contact fields (use custom fields for anything non-standard).
Add actions and publish: tag, SMS, pipeline stage — then publish. Requests now fire the workflow in real time.

The honest cost catch

Webhook triggers and actions are Premium Triggers & Actions, billed per execution — roughly $0.01 each at the time of writing, with a small monthly allotment included and rebilling options for agencies. A local business syncing a few hundred leads a month pays cents. A high-volume sync firing tens of thousands of times is a real line item — the same "usage fees add up" pattern as SMS and other usage billing. Check current premium-action pricing inside your account before wiring anything high-volume.

Webhook vs API vs Zapier

Bridge	Best when	Cost
Webhook	Both tools support it; you want real-time, no middleman	~$0.01/execution premium billing
Zapier (LeadConnector)	No webhook support on the other end; you want visual no-code	Separate Zapier subscription
API v2	Custom read/write integration, developer available	Developer time

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Frequently asked questions

What are GoHighLevel webhooks?

Real-time data push, both directions: Inbound Webhook trigger (apps send data in) and outbound Webhook action (workflows push data out).

How do I connect Facebook Lead Ads with a webhook?

Usually you don't — the native FB Lead Ads integration syncs leads without one. Webhooks are for when leads land in a third-party tool first.

Are webhooks free?

They're Premium Actions billed per execution (~$0.01 at time of writing). Cents at normal volume, real money at high volume.

Webhook or API?

React to events → webhook. Custom read/write integration → API v2 (needs a developer).

Webhook or Zapier?

Direct webhook when both ends support it; Zapier when they don't or you want visual no-code with error handling.