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TL;DR — Cancel in-app: Agency Settings → Billing → "Want to modify/cancel your subscription?" → Cancel Plan → reason → confirm → 30-word feedback → Submit. Billing stops at end of the current period. Your data survives 90 days for reactivation, then is permanently deleted. On a trial: cancel before it ends, pay nothing. Signed up through an agency? Only that agency can cancel you — HighLevel can't.
Step-by-step cancellation
- Export first: contacts, conversations, funnels — anything you'd miss. (Reactivation exists, but exports are your insurance.)
- Agency Settings → Billing.
- Click "Want to modify/cancel your subscription?" → Cancel Plan.
- Pick a cancellation reason → "I am sure I want to cancel".
- Write the required feedback (minimum 30 words) → Submit.
- Save the confirmation. Billing stops at the end of the current period.
Official references: HighLevel's cancel/modify page and data-after-cancellation policy.
What happens to your data
You get a 90-day reactivation window; after that the account and data are permanently deleted. Change your mind within 90 days and everything comes back. Want data gone sooner? Use HighLevel's Data Deletion Request Form. Either way — export before you cancel.
Cancelling during the free trial
Cancel before the trial ends and you're never charged. Same billing flow. The safe habit: calendar reminder 2–3 days before trial end, cancel with time to spare if it's not a fit, keep the confirmation.
The gotcha: agency-managed accounts
If you signed up through a marketing agency (a white-labeled version), HighLevel cannot cancel you — only your Agency Admin can. No cancel button in your portal is the tell. Contact the agency that sold you the subscription; that's who bills you.
Cancelling because it didn't fit? Fair — it isn't for everyone, and we say so in our review ("who should NOT buy"). If the issue was overwhelm rather than fit, the extended 30-day trial on a future attempt plus a snapshot start solves most of it. And if you're replacing it, our alternatives comparison maps the honest options by use case.
Frequently asked questions
Can I cancel online without calling?
Yes — the in-app flow above. Agency-managed accounts are the exception (cancel via your agency).
Will I get a refund?
Cancellation stops future billing at period end; it doesn't auto-refund the current period. Billing errors → support, promptly, with your confirmation.
How long is my data kept?
90 days for reactivation, then permanent deletion. Export first; deletion-on-request is available sooner.
Can I pause instead of cancel?
HighLevel doesn't offer a standard pause tier — downgrade options appear in the same modify-subscription flow, worth checking before full cancellation.