Affiliate disclosure: This page contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. It doesn't change the recommendations - the "when to stay on ClickFunnels" section below exists for a reason.
TL;DR: Pick by why you're leaving. Need more than funnels (CRM, SMS, booking, automation) for a similar price → GoHighLevel. Leaving on cost → Systeme.io (real free tier). Selling courses → Kartra or Kajabi. Just need landing pages → Leadpages, or Unbounce if you're A/B testing paid traffic. Building a content site → WordPress. And if funnels really are all you need and yours convert, switching is a cost, not an upgrade.
The short comparison
| Alternative | Best for | Entry price* | The catch |
|---|---|---|---|
| GoHighLevel | Agencies + anyone needing a CRM behind the funnel | ~$97/mo | Bigger tool, real learning curve |
| Systeme.io | Beginners and tight budgets | Free | Simpler builder, fewer advanced features |
| Kartra | Course and digital-product selling | ~$119+/mo | Weaker as a client/agency CRM |
| Leadpages | Fast, cheap landing pages | ~$49+/mo | Pages only - no CRM or automation depth |
| Unbounce | Paid-traffic testing and CRO | ~$99+/mo | Expensive per page; not a marketing suite |
| Kajabi | Premium course businesses | ~$159+/mo | Priciest here; funnels are secondary |
| Builderall | Maximum features per dollar | ~$29+/mo | Breadth over polish; quality varies by module |
| WordPress + builder | Content-led SEO sites | Hosting only | You are the sysadmin |
| Stay on ClickFunnels | Funnels-only workflows that already convert | ~$97/mo | You keep paying separately for CRM/email/booking |
*Approximate entry pricing at the time of writing. Every vendor here changes plans and limits regularly - check current pricing before you commit.
1. GoHighLevel - the closest thing to a straight upgrade
GoHighLevel does what ClickFunnels does - funnels, landing pages, order forms - and then keeps going: a full CRM with pipelines, two-way SMS, email marketing, appointment booking, reputation management and automation workflows, from around $97/month at the time of writing. The reason it shows up first on almost every "ClickFunnels alternative" list is arithmetic: if you currently pay for a funnel builder plus a CRM plus an email tool plus a scheduler, consolidating usually costs less than the funnel builder and CRM alone.
The agency angle is the real differentiator. GoHighLevel's higher plans let you create unlimited client sub-accounts and, on SaaS Pro, resell the platform as your own software - something no other tool on this list does properly.
The honest catch: it is a much bigger product than ClickFunnels, and it feels like it. Expect a weekend to get comfortable and a few weeks to use it well, and expect usage fees on top of the plan for SMS, calls and AI. If you only want a pretty funnel by Friday, this is more platform than you need.
Full breakdown: GoHighLevel vs ClickFunnels · GoHighLevel pricing
Try GoHighLevel Free →Extended 30-day trial · funnels, CRM, email & SMS included2. Systeme.io - the only serious free option
Systeme.io is the alternative to pick if you're leaving ClickFunnels because of the bill. Its free plan includes funnels, email sending and a basic course area within contact limits, and paid tiers stay well under most competitors. For a solo founder validating an offer, it removes the "am I paying $97/month to test an idea?" problem entirely.
The honest catch: the builder and automation are simpler than ClickFunnels', and it has no meaningful CRM, no two-way SMS and no agency/white-label layer. It's excellent at being cheap and adequate; it is not a platform you grow a client business on.
Details: GoHighLevel vs Systeme.io
3. Kartra - funnels built around selling digital products
Kartra is the closest philosophical match to ClickFunnels: funnels, checkouts, memberships, email and video hosting in one hosted suite, tuned for people selling courses, coaching and digital products rather than managing client relationships. Its checkout and membership tooling is stronger out of the box than GoHighLevel's.
The honest catch: as a CRM it's thin, and there's no white-label reselling. If your business is "sell my own product," Kartra fits. If it's "manage other people's marketing," it doesn't.
Details: GoHighLevel vs Kartra
4. Leadpages - when you only ever needed landing pages
A lot of ClickFunnels accounts are really just landing-page accounts. If yours is one of them, Leadpages does that job from roughly $49/month with a clean editor, solid templates and fast pages - at half the cost of what you're paying for funnel machinery you don't use.
The honest catch: pages and basic lead capture are the whole product. No pipeline, no SMS, no serious automation. You'll still need an email tool alongside it.
Details: GoHighLevel vs Leadpages
5. Unbounce - for people who buy traffic
Unbounce earns its price only if you're running paid campaigns and testing seriously. Its A/B testing, dynamic text replacement and conversion tooling are built for ad traffic, where a two-point lift in conversion rate pays the subscription many times over.
The honest catch: it is expensive for what it covers, and it covers a narrow slice - landing pages and testing. Nobody runs their whole business on it.
Details: GoHighLevel vs Unbounce
6. Kajabi - premium course businesses
If the funnel exists to sell a course, Kajabi's delivery experience is better than anything else on this list - polished course player, communities, native payments and a genuinely good student experience. Creators who charge premium prices tend to end up here.
The honest catch: it's the most expensive option here, its funnel and email automation are shallower than ClickFunnels', and it has nothing for agencies. You're paying for delivery quality, not marketing depth.
Details: GoHighLevel vs Kajabi · how GoHighLevel handles courses
7. Builderall - the budget bundle
Builderall packs an enormous number of modules into a low monthly price - funnels, sites, email, chatbots, webinars and more. On a features-per-dollar basis nothing beats it.
The honest catch: breadth is not depth. Individual modules range from decent to rough, and consolidating onto a tool whose weakest module is the one you rely on daily is a bad trade. Test the specific module you actually need before committing.
Details: GoHighLevel vs Builderall
8. WordPress + a page builder - when SEO is the strategy
If your growth plan is ranking in Google rather than buying traffic, a hosted funnel builder is the wrong shape of tool. WordPress with Elementor or a similar builder gives you the best SEO tooling in the category, total control, and no per-platform lock-in - at hosting cost.
The honest catch: you become responsible for hosting, updates, security and plugin conflicts, and you'll still bolt on a CRM and email platform. The common professional setup is a hybrid: WordPress for the content site, a funnel/CRM platform for capture and follow-up.
Details: GoHighLevel vs WordPress · funnel vs website: which do you need?
9. When the right answer is "stay on ClickFunnels"
If funnels are genuinely the whole job, your funnels convert, and your team knows the editor - switching is a cost, not an upgrade. Migrations are manual: there is no one-click export between funnel builders, pages get rebuilt, automations get re-created, and something always breaks in the week after you move DNS.
Switch when there's a concrete reason: you're paying for three or four tools that one platform would cover, you need SMS follow-up or client sub-accounts your current tool can't do, or the bill has outgrown what the funnels bring in. "A list on the internet said so" is not a reason.
How to choose in one minute
| Your reason for leaving | Look at |
|---|---|
| "I'm paying for too many separate tools" | GoHighLevel |
| "It's too expensive for where I am" | Systeme.io (free), Builderall |
| "I sell courses, not services" | Kartra, Kajabi |
| "I just need landing pages" | Leadpages |
| "I run ads and need to test" | Unbounce |
| "I want organic search traffic" | WordPress |
| "I want to resell this to clients" | GoHighLevel (SaaS Pro) |
Frequently asked questions
What is the best ClickFunnels alternative?
Depends on why you're leaving. More tools in one place → GoHighLevel. Cost → Systeme.io. Courses → Kartra or Kajabi. Pages only → Leadpages. There's no universal winner.
Is there a free alternative to ClickFunnels?
Systeme.io has a genuine free tier with funnels, email and a basic course area. WordPress is free software but you pay hosting and do the work.
Is GoHighLevel better than ClickFunnels?
For agencies and service businesses, usually - same ballpark price, far more included. For a solo creator who only needs funnels, ClickFunnels is simpler.
Can I migrate my funnels automatically?
No. Pages get rebuilt and automations re-created manually. Contacts export and import by CSV. Keep the old account live until DNS and payments have moved.
Should I switch at all?
Only for a concrete reason: consolidating a multi-tool stack, needing a capability your builder lacks, or a bill that has outgrown the results.