What is the difference between GoHighLevel plans?

The $97 Starter plan allows up to 3 sub-accounts (client accounts), good for small operators. The $297 Unlimited plan removes the sub-account limit and adds the branded desktop app, best for growing agencies. The $497 SaaS Pro plan adds SaaS mode, which lets you resell GoHighLevel as your own white-labeled software with automated billing and rebilling of usage.

Are there hidden costs in GoHighLevel?

The main extra costs are usage-based: emails, SMS, and phone calls are billed per use through the built-in provider (Twilio/Mailgun), typically fractions of a cent each. There is no setup fee. On the SaaS Pro plan you can rebill these usage costs to your own clients at a markup, turning them into profit rather than expense.

Does GoHighLevel offer annual pricing?

Yes. GoHighLevel offers annual billing on all plans, which usually gives you roughly two months free compared to paying monthly. Monthly billing has no contract and can be cancelled anytime.

Which GoHighLevel plan should I choose?

Choose the $97 Starter plan if you are a freelancer or run your own marketing with up to 3 client accounts. Choose the $297 Unlimited plan if you are an agency managing many clients. Choose the $497 SaaS Pro plan only if you plan to resell GoHighLevel as your own branded software to clients for recurring revenue.

Is there a setup or cancellation fee for GoHighLevel?

No. GoHighLevel has no setup fee and no cancellation fee on monthly plans. You can start with a free trial and cancel anytime before or after billing begins.

GoHighLevel Pricing (2026): Every Plan, Cost & Hidden Fees Explained

Q: How much does GoHighLevel cost per month?

GoHighLevel costs about $97/month for the Starter plan, $297/month for the Unlimited plan, and $497/month for the SaaS Pro plan at the time of writing. All plans are billed monthly with no contract, and paying annually typically saves about two months per year. Verify current pricing on the official site.

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TL;DR — GoHighLevel has three plans: Starter ~$97/mo (up to 3 client sub-accounts), Unlimited ~$297/mo (unlimited sub-accounts + branded app), and SaaS Pro ~$497/mo (resell GHL as your own software). No setup fee. The only extra costs are usage-based email/SMS/calls (fractions of a cent each) — which SaaS Pro users can rebill to clients at a profit. Annual billing saves ~2 months.

How much does GoHighLevel cost per month?

GoHighLevel costs about $97/month (Starter), $297/month (Unlimited), and $497/month (SaaS Pro) at the time of writing. All plans bill monthly with no contract; annual billing saves roughly two months per year. There is no setup fee — the only additional charges are small usage-based costs for email, SMS, and phone calls.

The three plans compared

Plan	Price*	Best for	Key limit / feature
Starter	~$97/mo	Freelancers, solo marketers	Up to 3 sub-accounts (clients)
Unlimited	~$297/mo	Growing agencies	Unlimited sub-accounts + branded desktop app
SaaS Pro	~$497/mo	Agencies reselling software	SaaS mode: white-label + resell + rebill usage

*Pricing at time of writing — always confirm current numbers on the official site, as plans change.

What's the difference between the plans?

The jump from Starter to Unlimited removes the 3-client cap; the jump to SaaS Pro turns GoHighLevel into a product you can sell. Starter suits one person managing a few accounts. Unlimited suits an agency with many clients. SaaS Pro adds "SaaS mode" — you white-label the platform, set your own prices, and bill clients automatically, so GHL becomes a revenue stream instead of just a tool.

Starter — ~$97/month

Everything in the platform (CRM, funnels, websites, forms & surveys, custom fields, email, SMS, automation, booking, reputation), capped at 3 sub-accounts. Ideal if you run your own marketing or handle a couple of clients.

Unlimited — ~$297/month

The same features with unlimited client sub-accounts, plus the branded desktop and web app on your own domain. This is the sweet spot for most agencies — the per-client cost drops toward zero as you add clients. Worth being precise here, because a lot of pages get it wrong: the branded mobile app is not part of this plan. It requires SaaS Pro and a separate charge of roughly $1,491 per quarter, which we break down in white label pricing.

SaaS Pro — ~$497/month

Adds SaaS mode: resell GoHighLevel as your own branded software, set your own monthly prices, automate client sign-up and billing, and rebill usage (email/SMS) to clients at a markup. This is how agencies turn GHL into recurring revenue that exceeds the subscription cost.

Are there hidden costs?

The only extra costs are usage-based: email, SMS, and phone calls, billed per use at fractions of a cent through the built-in Twilio/Mailgun integration. There is no setup fee and no cancellation fee. On SaaS Pro you can rebill these usage costs to your clients at a markup, converting them from an expense into profit. For the real per-text math (carrier fees included), see the SMS cost breakdown; and note the platform adds no transaction fee of its own on payments — you only pay your processor's rate.

The agency math: At ~$297/month, if you charge even 5 clients $297/month each for a branded version, you're at $1,485/month revenue against a $297 cost. That spread — not the raw feature list — is why agencies choose GoHighLevel.

Compare All 3 Plans on the Official Pricing Page →See live pricing · start a free trial from there

Which plan should you choose?

Just you / a few clients → Starter (~$97).
Agency with many clients → Unlimited (~$297).
Want to resell GHL as your own software → SaaS Pro (~$497).
Local service business (med spa, contractor, gym, or similar) → Starter or Unlimited, depending on how many locations/sub-accounts you run.
Licensed professional (real estate agent, mortgage broker, insurance agent) → Starter, but read the vertical page first: each of these has a system the plan does not replace (IDX listings, your LOS, an AMS) plus consent rules that decide whether your texts deliver at all.
Comparing the plan fee to a per-seat tool → the flat price is the whole point. Follow Up Boss bills from $69/user/mo and ClickFunnels Launch caps you at 2 team members; GoHighLevel's $97 and $297 plans are unlimited users. The more people you add, the wider that gap gets.
Not sure whether to build a funnel or a full website first? → See funnel vs website to decide.
Weighing the cost against affiliate income to offset it? → Work out what referrals would actually pay in the commission calculator before assuming the plan pays for itself.
Just need email marketing, not a full CRM? → See GoHighLevel vs ConvertKit (Kit) before you buy.

Most people should start on the free trial, build inside it, then pick a plan once they see how many sub-accounts they need. You can upgrade anytime.

Frequently asked questions

How much is GoHighLevel per month?

About $97 (Starter), $297 (Unlimited), or $497 (SaaS Pro) at the time of writing, billed monthly with no contract.

Are there hidden fees?

Only usage-based email/SMS/call costs (fractions of a cent each). No setup fee, no cancellation fee.

Is annual billing cheaper?

Yes — paying annually typically saves about two months compared to monthly billing.

Can I cancel anytime?

Yes. Monthly plans have no contract and can be cancelled anytime; you can also cancel during the free trial before being charged.

Can I make money reselling GoHighLevel?

Yes — that's the purpose of the SaaS Pro plan. You white-label the platform, set your own prices, and bill clients automatically, keeping the difference. See our step-by-step guide on how to start a GoHighLevel agency, or the full list of 6 ways to make money with GoHighLevel.

Does every plan include the blog and SEO tools?

Yes — on-page SEO fields (slug, meta, canonical, alt text) on the blog and funnels are included on every plan. See what GoHighLevel's SEO tools actually include.

What does it cost outside the US?

Plans are billed in USD everywhere, with no local currency pricing, so your cost moves with the exchange rate and your card may add an FX fee. SMS rates also vary a lot by country. For the Australian picture, including GST treatment with an ABN, see GoHighLevel in Australia.

How does this compare to Keap or HubSpot?

Both are considerably more expensive at entry. Keap is a single plan at $299/mo covering two users and 1,500 contacts, before per-user and contact-tier increases — see Keap pricing. HubSpot's marketing tiers add mandatory onboarding fees of $1,500 to $7,000 — see GoHighLevel vs HubSpot. Side-by-side on price across nine tools: the pricing comparison.