Affiliate disclosure: This page contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. This is a limited-time promotion — verify current terms and dates on the official page before deciding.
TL;DR — Summer of AI runs June 1 - August 31, 2026. Every paid sub-account gets 5 AI tools free all summer (Ask AI, Agent Studio, Workflow AI, Funnel AI, Email AI), plus 30 days free on Voice AI, Conversation AI, and every AI Agent for accounts that haven't activated them yet. Convert + use the free tools and you're auto-entered in the Road to 100,000 contest. The catch: it requires a paid plan (not the free trial), and on September 1 standard AI pricing — the $97/mo add-on or pay-per-use — kicks back in.
What's actually free this summer
| What | How long | Requires |
|---|---|---|
| 5 AI tools — Ask AI, Agent Studio, Workflow AI, Funnel AI, Email AI | All summer (through Aug 31) | Any paid sub-account |
| Voice AI, Conversation AI & all AI Agents | 30 days from first activation | Paid sub-account that hasn't activated AI agents yet |
| 50% off platform pricing | Specific limited windows | Signing up during an active window — check the official page for current dates |
The catch nobody puts in the headline
This is a paid-plan promotion, not a free-trial perk. The "free" tools sit on top of a subscription you're already paying for — the offer removes the AI add-on cost, not the base $97-497/month. And the 30-day AI Agent trial has a real end date: whatever you build (a Voice AI receptionist, a Conversation AI bot, an Agent Studio workflow) keeps running only if you're willing to pay standard AI pricing once the free window closes — either the $97/mo AI Employee add-on or pay-per-use billing. Build your business case on the standard price, and treat the free window as a discount on testing it, not the permanent cost.
Road to 100,000: how the contest works
Convert your trial to a paid plan and actually use the free AI tools, and you're automatically entered — no separate signup. HighLevel controls entry mechanics and prize distribution under its Summer of AI Terms and Conditions, which can change. Worth mentioning as a bonus if you were converting anyway; not a reason to rush a decision you'd otherwise think through.
Should you sign up during Summer of AI?
If you were already evaluating GoHighLevel, yes — this is a genuinely good window. You get to test Voice AI, Conversation AI, and Agent Studio without the usual per-response or per-minute anxiety, on top of whatever trial/pricing deal you'd get any other time of year. Just go in knowing the September 1 bill: price your expected AI usage against the standard cost breakdown before you build anything mission-critical on the free tier.
Claim the Summer of AI Offer →Free AI tools with a paid plan · offer runs through Aug 31, 2026
Frequently asked questions
What is Summer of AI?
A June 1 - Aug 31, 2026 promo: 5 AI tools free for every paid sub-account, plus a 30-day free trial on Voice AI/Conversation AI/AI Agents.
Is it actually free?
Requires a paid plan — not the free trial. The AI tools are free on top of your subscription.
What happens after it ends?
Standard AI pricing resumes: $97/mo AI Employee add-on or pay-per-use billing.
What's the Road to 100,000 contest?
Convert + use the free AI tools = auto-entered for a share of $100K. Terms apply.
Does it apply to annual plans?
Yes, same offer as monthly. Some 50%-off windows can stack with it too.