Which GoHighLevel plan includes white label?

White labeling starts on the Unlimited plan (~$297/month, or about $247/month billed annually), which includes the white-labeled desktop/web app on your own domain and unlimited client sub-accounts. The SaaS Pro plan (~$497/month) adds white-labeled mobile app publishing, automated client sign-up and billing via SaaS mode, and rebilling of usage costs at a markup.

How do you set up GoHighLevel white label?

On the Unlimited plan or higher: add your custom domain (for example app.youragency.com) in agency settings, point a CNAME record at GoHighLevel, then upload your logo and set brand colors under White Label settings. Clients then access the platform at your domain with your branding. Mobile app white-labeling on SaaS Pro requires a separate submission process to the app stores.

Can clients tell it's GoHighLevel underneath?

Not from normal use. With a custom domain, your branding, and a white-labeled app, clients see only your product name. Full separation also means providing your own support and documentation — third-party white-label support services exist specifically to handle this for agencies.

How do agencies make money with GoHighLevel white label?

Agencies set their own monthly prices for the branded platform — commonly $97–$497 per client — against a flat GoHighLevel subscription (~$297–$497). Ten clients at $197/month is $1,970 of recurring revenue against roughly $497 in platform cost, plus setup fees and marked-up usage rebilling on SaaS Pro. It is a real business that requires acquiring clients, not passive income.

GoHighLevel White Label (2026): What's Included, Pricing & Setup Guide

Q: What is GoHighLevel white label?

GoHighLevel white label lets agencies rebrand the entire platform as their own software — your logo, colors, and custom domain replace HighLevel branding, so clients log into what looks like your product. On higher plans you can also publish white-labeled iOS and Android apps under your agency's name and bill clients automatically through SaaS mode.

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TL;DR — White label = GoHighLevel wearing your brand: your domain, logo, colors — clients never see "HighLevel." The Unlimited plan (~$297/mo) unlocks the white-labeled desktop/web app; SaaS Pro (~$497/mo) adds a white-labeled mobile app plus automated client billing and usage rebilling (SaaS mode). Agencies resell it at $97–$497/client/mo. Setup is a CNAME + branding upload — an afternoon, not a project.

What is GoHighLevel white label?

White label lets you rebrand the entire GoHighLevel platform as your own software. Your logo, your colors, your custom domain (like app.youragency.com) — clients log into what looks and feels like your product. On SaaS Pro you can even publish branded iOS/Android apps, so clients download "Your Agency App" from the App Store, per HighLevel's own docs.

What can actually be white-labeled?

Asset	Unlimited (~$297/mo)	SaaS Pro (~$497/mo)
Desktop/web app on your domain	✓	✓
Logo, colors, fonts, menu items	✓	✓
Unlimited client sub-accounts	✓	✓
White-labeled mobile app (iOS/Android)	✕	✓ (separate app-store submission)
Automated client sign-up & billing (SaaS mode)	✕	✓
Usage rebilling at your markup	✕	✓

Pricing at time of writing; annual billing ≈ $247/mo for Unlimited. Verify current plans on the official site or our pricing breakdown.

Which plan do you need?

White labeling starts on Unlimited (~$297/mo) — that's the branded desktop app on your domain. SaaS Pro (~$497/mo) is only necessary when you want the branded mobile app and automated reselling. The practical path: most agencies run Unlimited while doing white-labeled client work manually, then upgrade to SaaS Pro when they productize with automated billing.

How to set it up (Unlimited plan)

Add your domain: in agency settings, set a custom domain like app.youragency.com.
Point a CNAME at GoHighLevel from your DNS (their support guide covers each registrar).
Upload branding: logo, colors, fonts, and menu naming under White Label settings.
Create client sub-accounts — from a snapshot so every client starts with your proven setup.
(SaaS Pro) configure SaaS plans/pricing and submit the branded mobile app.

Realistically an afternoon of work for the web app; the mobile app takes longer due to app-store review.

The economics (honest version)

You resell at $97–$497 per client per month against a flat platform cost. Ten clients at $197/mo = $1,970 recurring against ~$497 — plus setup fees and rebilled usage margin. The full math, including the parts that aren't passive, is in our SaaS mode deep-dive and agency launch guide.

The catch: white label means clients think it's YOUR software — so support requests come to you. Budget for it (third-party white-label support services exist for exactly this) or bundle service hours into your pricing.
Platform risk: their outages and price changes flow to your brand. Standard for all white-label SaaS — price it in.

Try SaaS Pro — Full White Label + Resell →Branded apps, automated billing, usage rebilling

Not reselling yet? Start with the extended 30-day trial, learn the platform, upgrade when clients justify it.

Frequently asked questions

What plan includes white label?

Unlimited (~$297/mo) for the branded desktop/web app; SaaS Pro (~$497/mo) for the branded mobile app + automated billing + rebilling.

Can clients tell it's GoHighLevel?

Not from normal use — custom domain, your branding, your app name. Full separation means you handle support under your brand.

Is white label the same as SaaS mode?

No — white label is the branding layer (Unlimited+); SaaS mode (SaaS Pro) is the automated reselling machinery on top of it: client sign-up, billing, rebilling.

How much can agencies charge?

Commonly $97–$497/client/month depending on niche and bundled service. See the agency guide for realistic math.

How long does setup take?

The web app: about an afternoon (CNAME + branding). The mobile app: longer, due to app-store submission and review.