Which GoHighLevel plan includes white label?

The Unlimited plan, at roughly $297 per month, is the entry point. It includes the white-labelled desktop and web app on your own custom domain and unlimited client sub-accounts. The Starter plan at $97 per month does not include white labelling. SaaS Pro at roughly $497 per month adds automated client sign-up and billing through SaaS mode, usage rebilling at your own markup, and eligibility to publish a branded mobile app.

Is the GoHighLevel white label mobile app included in SaaS Pro?

No, and this is the most commonly missed cost. SaaS Pro makes you eligible to publish a branded mobile app, but the app itself is billed separately, reported at around $1,491 per quarter covering development and hosting in the first year and roughly $1,188 to $1,287 per quarter thereafter, which includes the Apple developer account fee. That is close to $6,000 in year one on top of the $497 monthly plan. The branded desktop and web app, by contrast, costs nothing beyond your plan.

How do you set up GoHighLevel white label?

On the Unlimited plan or higher, add a custom domain such as app.youragency.com in agency settings, point a CNAME record at GoHighLevel from your DNS, then upload your logo and set your brand colours under White Label settings. Clients then access the platform at your domain with your branding. Realistically it is an afternoon of work. Mobile app white-labelling on SaaS Pro is a separate submission and review process through the app stores and takes considerably longer.

Can clients tell it's GoHighLevel underneath?

Not from normal use. With a custom domain, your branding and a white-labelled app, clients see only your product name. The trade-off is that full separation means you provide the support and the documentation, because clients cannot escalate to HighLevel for a product they think is yours. Third-party white-label support services exist specifically to cover this for agencies.

How do agencies make money with GoHighLevel white label?

Agencies set their own monthly price for the branded platform, commonly $97 to $497 per client, against a flat GoHighLevel subscription of $297 to $497. Ten clients at $197 per month is $1,970 of recurring revenue against roughly $497 of platform cost, plus setup fees and marked-up usage rebilling on SaaS Pro. It is a real business that requires acquiring and supporting clients, not passive income, and the branded mobile app cost should be modelled in before you promise clients an app.

GoHighLevel White Label Pricing (2026): What Each Plan Costs and What's Extra

Q: How much does GoHighLevel white label cost?

White labelling starts at the Unlimited plan, around $297 per month or about $247 per month billed annually, which covers the branded desktop and web app on your own domain plus unlimited client sub-accounts. SaaS Pro at around $497 per month adds automated client billing and unlocks branded mobile app publishing. The branded mobile app itself is a separate charge on top, reported at roughly $1,491 per quarter including setup in year one and around $1,188 to $1,287 per quarter after that. Branding the desktop app costs nothing extra beyond the plan.

Affiliate disclosure: This page contains affiliate links. If you sign up through them we may earn a commission at no extra cost to you. That is exactly why the mobile app cost below is stated plainly rather than buried.

TL;DR: White label means GoHighLevel wearing your brand: your domain, logo and colours, with clients never seeing "HighLevel." Unlimited (~$297/mo) unlocks the branded desktop and web app and costs nothing extra to brand. SaaS Pro (~$497/mo) adds automated client billing, usage rebilling and eligibility for a branded mobile app. The mobile app is billed separately at roughly $1,491 per quarter in year one, about $5,964 a year, which most white-label guides never mention. Setup for the web app is a CNAME plus a logo upload, an afternoon. Agencies resell at $97 to $497 per client per month.

How much does GoHighLevel white label cost?

White labelling starts at $297 a month on the Unlimited plan, which brands the desktop and web app on your own domain at no extra charge. SaaS Pro at $497 a month adds automated client sign-up and billing plus usage rebilling. The one cost people miss is the branded mobile app: it is not included in SaaS Pro, it is billed separately, and at the time of writing it is reported at around $1,491 per quarter in the first year and roughly $1,188 to $1,287 per quarter after that. Branding the web app is effectively free once you are on Unlimited. Branding the mobile app is close to a second subscription.

The full white-label cost table

Cost	Amount at time of writing	What it gets you
Starter plan	~$97/mo	No white labelling at all
Unlimited plan	~$297/mo (~$247/mo annually)	Branded desktop and web app on your domain, unlimited sub-accounts
SaaS Pro plan	~$497/mo	Above, plus SaaS mode billing, usage rebilling, mobile app eligibility
Desktop and web app branding	$0 extra	Logo, colours, custom domain, menu naming
Branded mobile app, year 1	~$1,491/quarter (~$5,964/yr)	Development, hosting, store submission, iOS and Android
Branded mobile app, ongoing	~$1,188-1,287/quarter	Hosting and maintenance, includes the ~$99 Apple developer fee
Usage on top	Variable	SMS, calls, email and AI bill separately to a wallet

Plan pricing from HighLevel; the mobile app figures are as reported by agencies and third-party pricing guides at the time of writing, not published on the public pricing page. Confirm the current mobile app quote directly with HighLevel before you commit, and see our pricing breakdown and real monthly bill for the usage side.

The number that changes decisions: a branded mobile app roughly doubles your first-year platform cost, from $5,964 to about $11,928. That is fine if the app is what closes deals in your niche, and a serious waste if you assumed it came bundled with SaaS Pro. Do not promise clients a branded app before you have priced it.

What is GoHighLevel white label?

White label lets you rebrand the whole platform as your own software. Your logo, your colours, your custom domain such as app.youragency.com, so clients log into what looks and feels like your product rather than someone else's. On SaaS Pro you can also publish branded iOS and Android apps, so clients download "Your Agency App" from the store, per HighLevel's own page on it.

What can actually be white-labelled

Asset	Unlimited (~$297/mo)	SaaS Pro (~$497/mo)
Desktop and web app on your domain	Yes	Yes
Logo, colours, fonts, menu items	Yes	Yes
Unlimited client sub-accounts	Yes	Yes
White-labelled mobile app (iOS and Android)	No	Eligible, billed separately at ~$1,491/quarter
Automated client sign-up and billing (SaaS mode)	No	Yes
Usage rebilling at your markup	No	Yes

Which plan do you actually need?

Unlimited at $297 is enough for most agencies, because the branded web app is what clients actually log into every day. SaaS Pro at $497 earns its money when you want clients to sign up and pay you automatically without you touching the process, and when you want to rebill their SMS and AI usage at a markup. The practical path most agencies take: run Unlimited while onboarding clients manually, then move to SaaS Pro once the volume makes manual billing the bottleneck. The branded mobile app is a third decision, and a separate budget, not a plan feature.

How to set it up on Unlimited

Add your domain: in agency settings, set a custom domain such as app.youragency.com.
Point a CNAME at GoHighLevel from your DNS. Their support guide covers each registrar.
Upload branding: logo, colours, fonts and menu naming under White Label settings.
Create client sub-accounts from a snapshot, so every client starts on your proven setup rather than an empty account.
On SaaS Pro: configure your SaaS plans and pricing, and start the branded mobile app submission separately.

The web app is realistically an afternoon of work. The mobile app takes weeks, because app-store review is outside anyone's control.

The economics, honest version

You resell at $97 to $497 per client per month against a flat platform cost. Ten clients at $197 a month is $1,970 recurring against roughly $497 of platform cost, plus setup fees and rebilled usage margin on SaaS Pro. The margin is genuinely good. What the margin does not include is the work: acquiring the clients, onboarding them, and answering their support tickets under your brand.

Support becomes yours. Clients think it is your software, so they email you, not HighLevel. Budget the hours or bundle service time into your price. Third-party white-label support desks exist for exactly this reason.
Platform risk flows to your brand. Their outages and price changes land on you, and clients have no idea there is a vendor behind you. Standard for all white-label SaaS, so price it in rather than being surprised by it.
You are not the only option your prospects are shown. Agencies shopping for a white-label platform almost always compare against Vendasta, so it is worth knowing where each actually wins: see Vendasta alternatives for the split between white-label platform and fulfilment marketplace.
The mobile app is a commitment, not a toggle. Roughly $5,964 in year one. Sell it only where clients will genuinely use an app.

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Frequently asked questions

How much does GoHighLevel white label cost?

From ~$297/mo on Unlimited for the branded web app, or ~$497/mo on SaaS Pro for automated billing and rebilling. The branded mobile app is extra, around $1,491 per quarter in year one.

What plan includes white label?

Unlimited (~$297/mo) for the branded desktop and web app. Starter ($97/mo) does not include it. SaaS Pro (~$497/mo) adds automated billing, rebilling and mobile app eligibility.

Is the branded mobile app included in SaaS Pro?

No. SaaS Pro makes you eligible; the app is billed separately at roughly $1,491 per quarter in year one and about $1,188 to $1,287 per quarter after. This is the most commonly missed white-label cost.

Can clients tell it's GoHighLevel?

Not in normal use: custom domain, your branding, your app name. The cost of that separation is that support comes to you.

Is white label the same as SaaS mode?

No. White label is the branding layer, available from Unlimited. SaaS mode is the reselling machinery on SaaS Pro: client sign-up, billing and usage rebilling.

How much can agencies charge?

Commonly $97 to $497 per client per month depending on niche and bundled service. Realistic maths is in the agency guide and pricing models.

How long does setup take?

Web app: about an afternoon, a CNAME plus branding upload. Mobile app: weeks, because of app-store submission and review.